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Sara Lawler
Aug 9, 20231 min read
Navigating Changing Tides: Supporting Animal-Centric Companies in a Shifting Landscape
In the dynamic world of animal protein production, a new factor is exerting a profound influence on the choices consumers make: "Ethos."...
Sara Lawler
Jan 16, 20202 min read
Technology Eases Labor Shortage Impact on Animal Agriculture
Animal protein producers are fully aware of the labor shortages facing their industries and understand that the situation is not likely...
Sara Lawler
Sep 11, 20192 min read
ASF and Tracking Feed Deliveries
It is vital to work with a mill that has the capability to autonomously monitor the feed delivery process and provide up-to-date biosecurity
Sara Lawler
May 9, 20192 min read
Social Media Managers need the whole team to win the Content Game
Engaging and varied content for a company's social media pages is nearly impossible for one person to create. Make it a group effort; get...
Sara Lawler
Apr 16, 20192 min read
5 Reasons Social Media can be The Great Equalizer
5 reasons smaller companies should aggressively use social media campaigns to level the playing field with larger competitors. 1. Social...
Sara Lawler
Feb 5, 20192 min read
What to Wear: CattleCon19 Style
No matter who you are, your style says something about you even before you speak. Millennials might opt for a power suit to indicate they...
Sara Lawler
Dec 28, 20182 min read
Cultivating Industry Micro-Influencers
What is a 'micro-influencer' and how important are they to your digital and social media plan? 'Micro-influencer' sounds like a variation...
Sara Lawler
Dec 3, 20181 min read
Event Marketing ROI
Whether sponsoring a large event or participating in a small symposium, event marketing can be a cost-effective tool to place and keep...
Sara Lawler
Oct 31, 20181 min read
Visual of Export Markets for Producers
I recently received a personal email with several interesting maps. Two were extremely relevant to US animal agriculture because they...
Sara Lawler
Oct 16, 20181 min read
An Unusual Combination
Media Intelligence and Animal Health Can Often be an Unusual Combination How often do your brands, programs, key initiatives, etc....
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