An Unusual Combination

Media Intelligence and Animal Health Can Often be an Unusual Combination

How often do your brands, programs, key initiatives, etc. 'passively' appear in digital and social media? Which publishers, bloggers and other key influencers are swaying public and customer opinions? Is the sentiment positive or negative?

In today's ever changing digital and social media world, knowing how and where to find information is imperative. Using a single monitoring site sells your brand and marketing plans short.

Off-the-shelf media monitoring site do a great job with celebrities, cute animal videos, make-up and consumer goods; but often fall short when it comes to finding animal health related content. If your media monitors don't understand the importance of the Veterinarian Feed Directive to a feed producer, how are you going to get accurate media data? If an off-the-shelf monitoring site doesn't know that a pig is more than a pig; that it's a sow, porcine, hog, piglet, etc., how are they going to create the most complete search? Knowing the animal health, animal nutrition and pet care industries as well as expert level understanding of digital media platforms is what separates PDT from off-the-shelf media monitoring sites.

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